One calm path from first look to confirmed order.
An illustrative experience model that links frame choice, prescription details, lenses, review and confirmation.
What makes this hard
Buying glasses gets harder when fit, prescription, lenses and delivery feel like separate products with different rules.
What good looks like
A step-by-step journey explains why each decision matters, keeps context and always offers a clear route to a person.
A sequence worth testing.
These are illustrative product-tour concepts — not a live environment or a promise of configuration.
Build confidence early
Go from inspiration to a useful shortlist with visual context and plain-language guidance.
Explain the technical steps
Present prescription and lens choices as guided decisions, with review and fallback paths.
Confirm what’s next
Summarize the order and set clear expectations for what happens next.
Measure your own workflow, not someone else’s benchmark.
Look through the illustrative screens, then bring your own questions to a working session.
- Where shoppers pause, go back or ask for help
- Completion of required order details
- How clear the final review and confirmation feel